The influence of cleanliness and hygiene on the success of brands

ISSA (International Sanitary Supply Association), a global professional cleaning association of which ALLIA is a part, publis hed a
study that reinforces cleanliness and hygiene as a value for companies and organizations by impacting employee well-being,
customer satisfaction, brand reputation and heritage preservation

While 40% of employees worldwide worry about getting sick in the workplace, companies that care about promoting clean
environments ensure people’s health by reducing absenteeism (absence of the employee from work due to illness) and
presenteeism (presence of the sick employee, but with low income), which reflects in the productivity and profitability of the
business.

The study also highlights how the pandemic has increased the demands of customers, influencing their perceptions and actions.
Consumer priorities include policies and processes that follow Covid-19 protocols, with safe distancing, clean environments and
sanitized products – aspects that can also define brand loyalty

• 92% consider cleanliness an important factor in becoming a constant customer

• In restaurants, 98% of customers perceive cleanliness as an essential factor to return to the place 79% feel less inclined to

• shop when the environment is dirty

The material also demonstrates that professional cleaning can contribute to greater energy efficiency and increase the useful life of
buildings and equipment, ensuring the preservation of resources and assets.
To check all the data, access the full document. HERE.