RODRIGO SENDAY IS THE NEW EXECUTIVE DIRECTOR OF ALLIA

Four years ago, ALLIA established a pioneering and innovative system in the professional hygiene and cleaning segment in Brazil.
Once the initial structuring phase is consolidated, 2020 inaugurates a new cycle in which the strengthening of the network gains
evidence. To achieve these goals, we have a new executive director: Rodrigo Senday, a professional with a solid background in
people management and sales.

“We believe that the appreciation for the distribution business model and the networked baggage are important traits of its
profile, and its multiple experiences in other markets will be enriching for an innovative organization like ALLIA”, attests
Ricardo Vacaro, Chairman of the Board of ALLIA.

Presence and growth

ALLIA is a member of the Network Services Company (North and Central America) and, together with INPACS (Europe, Asia and
Oceania), they form the largest global professional hygiene and cleaning network, operating in more than 50 countries. ALLIA’s
next steps point to a closer relationship with its global partners and the expansion of service to other countries in South America.

Rodrigo is already starting to chart new paths, seeking to deepen the connections between member companies, suppliers and
customers. “We highlight a professional exclusively to take care of the relationship with our Alliados – the keyword of our
performance will be PRESENCE. For customers, this year’s focus will be on improving services. We will also work to strengthen
the bond with suppliers so that they grow together with us, which will also be good news for these partners, “he details.

The new CEO highlights the attributes of the network as drivers for expansion and new business. “ALLIA already brings together
the best distributors in each region, and offers complete solutions with additional services that are unique in Brazil. There are many
good growth expectations this year and we are able to leverage its performance for the quality and strength it has, generating even
more value for everyone, “concludes Rodrigo.